DOGTV’s scientifically designed content is divided into 3 categories, according to what dogs need:
- Relaxation - Content designed to help the dogs relax, reduce their stress level and keep them calm through soothing music, sounds and visuals.
- Stimulation - Dogs need to be stimulated, which is hard to achieve when they are home alone. DOGTV uses stimulating scenes with and without other animals, animation sequences and a variety of moving objects to stimulate the dogs. Great care is taken to use just the rights sounds and frequencies to encourage the dog’s playfulness even when home alone.
- Exposure - Based on the most advanced veterinary science, DOGTV uses special sounds and visuals to help habituate the dog and make him more comfortable in his environment, by exposing him to different day-to-day stimuli.